What We Do
We manufacture a variety of food products such as Breakfast Cereals, Snacks, Baby food, Tomato Ketchup and other similar nutritious food stuff processed from non-genetically modified agricultural products grown by millions of farmers in Ethiopia.
Our raw materials are directly sourced from various cooperative unions whose role is to facilitate market access to small scale farmers, promoting smallholder commercialization and generating rural welfare improvements.
We’re mainly adopting a door to door distribution strategy using our company’s own fleets reaching out all our core market segments thereby facilitating convenience and ease of access to our end consumers. In addition, we also have a wholesale distribution shop in Mertkato, the biggest marketplace in Africa.