Timelines and milestones
Enrich was established by Mr. Ededeya Assefa and Mrs. Fikir Dennekew as a private limited company.
The company rented a facility and started to manufacture and distribute snacks.
First phase of the factory construction was completed and the company started manufacturing of Breakfast cereals and Snacks in its own production facility.
The company launched Teff based Breakfast Cereals namely Teff Crunch and Teff Rings. Participated in its first international exhibition in Khartoum, Sudan. The first wholesale distribution shop was opened in Merkato, the biggest marketplace in Africa.
Commenced participating at Gulfood exhibition in Dubai, UAE.
The company started exporting its products with its first export transaction to the Djibouti market.
Enrich opened its first branded bakery shop in Addis Ababa.
First phase of Factory expansion was completed and Enrich commenced production of Baby Food (infant cereals) under the brand name “Mama’s Choice”.
Enrich installed a new line and expanded the range of its breakfast cereals by launching Teff Flakes, Corn Flakes, Honey Flakes Flakes and Choco Flakes.
The company installed its Tomato Ketchup production Plant and commenced manufacturing ketchup under the brand name “ SAVA Tomato Ketchup”